The Power of Personal Branding: Creating Celebrity Status with Your Target Audience
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There are two things which can catapult you and your business into the limelight over night. Technology is one and a compelling personal brand is the other. The Power of Personal Branding is a no nonsense, tell it like it is book which reveals exactly what we need to do to create the Lance Armstrong or Oprah Winfrey personal brand with our own target audiences. You will learn: 1) What exactly is a personal brand 2) Why having a great personal brand is essential for success today 3) The secret to avoiding commoditization by your target audience 4) How to differentiate yourself from the competition in seconds 5) How to select the right personal brand for you 6) Dozens of proven techniques for creating personal brand irresistibility
Customer Review: New best of the breed
After having read most of the personal branding books, I think this is the new best. It is very readable with clear, concise points and personal, vivid examples. The book has a refreshing scarcity of superficial platitudes. (I have no connection with the author.)
Customer Review: Very enjoyable
A very well-written, well thought out book on a subject that should be important to everyone, particularly entreprenuers.
